MGS requested a video presentation (in 2 parts) and a visual update to be done on their website.

They didn’t have a brand guidelines document, so the visuals were constructed around the colors and the typeface from the logo. This is a technological company, so the approach was that it had to be futuristic looking, dynamic and eye-catching. I favored the use of lines and boxes to frame the texts as an optimal way to catch the attention of the viewer and frame the content.

They wanted the website to match the look & feel of the videos, so I proceeded to give treatment to the content that they already had, redefining the hierarchy of titles and text and using the colors of the logo to define a color palette that expanded that of the videos. 

A matching typeface that worked well with the principal one was selected to ensure the readability of the parts of the website that featured big portions of text. Squares, rectangles and lines were used for visual support. I also gave treatment to the images and redefined the grid that the website was built upon, ensuring the scalability and responsiveness across all platforms and devices.